Top 5 categories to sell online

Introduction

Selling products online became very common now because you can reach customers all over the world. But selling online is not just about making money it’s about finding the right product for your audience, who may live in a different country than you do.

If you’re just starting out on this journey, it can be hard to find the right categories to sell online. So we’ve got some tips for narrowing down your search.

Why sell products online:

  • Online selling became easier than physical shopping when there is a way to buy the product you need just by sitting on your couch, why will you go for a physical purchase?
  • Just being much easy comfortable with online shopping became an inevitable part of our life. When your customer is ready to get your product online why does a seller you should wait?
  • You too can start the online venture to make your product reach, but before that, you should which is the right product to sell!

Why know the right product to sell:

  • Have you ever felt overwhelmed by the abundance of products you can sell? Don’t worry, It’s the paradox of choice, the more options you have, the harder it becomes to choose.
  • A majority of online stores fail because they can’t find trending products to sell online. With too many products already ready to buy in the current market, finding one that sells the best has become a tedious task, especially when there is endless competition.
  • So, in order to be successful in the field of online selling you should always find the right which has growth and future along with being in the current trend.
  • Let us discuss about the top categories that you can be sold online and also yield you high profit, along the industry trend.

The Top 5 categories to sell online:

  1. Health and Beauty
  2. Electronics
  3. Household and supplies
  4. Fashion
  5. Sports

Health and Beauty:

  • The beauty industry is one of the most popular categories on online. It encompasses products such as makeup, skincare, hair care and more. Beauty products are sold by brands and retailers as well as individual sellers who sell their own line of cosmetics or skin care items.
  • If you’re looking to sell your own brand of cosmetics online then you may want to consider starting with a category like this, because this is such a category which will always have rapid growth.
  • After experiencing a slight decline during the 2008 recession, personal care spending was again back on its rapid growth trend by 2010.
  • Research shows that 80% of today’s consumers are more likely to make a purchase if the company offers a personalized experience.

Industry research shows the demand products that are personalized.

Marketplace:

  • More specifically relating to the beauty industry, 58% of shoppers say they are more likely to buy from a business that offers an online quiz to recommend specific beauty products for them.
  • And, 45% of respondents say they are more likely to purchase from a business that offers a virtual reality or AI experience that allows them to try out a product online.
  • Globally, the industry is the steady and also rapidly growing stronger. Up from $483B in 2020 to $511B in 2021 and with an annual compounded growth rate of 4.75% worldwide  it’s predicted to exceed $716B by 2025. And $784.6B by 2027.
  • So, if you’re interested in starting to sell a new brand of cosmetics or health and beauty related product, you must always be aware of current beauty trends in the market and shape its growth marketing strategies to align with the times and succeed.

Electric and Electronics:

  • Electrical and electronics is a broad category that includes electrical devices, appliances, and equipment. You can sell anything from cell phones to video game consoles to power tools.
  • With per capita disposable income and private consumption having doubled between FY12 and FY21, India has emerged as one of the largest markets for electronic products in the world.
  • The world’s fastest-growing industry, Electronics System Design and Manufacturing (ESDM) continues to transform lives, businesses, and economies across the globe. The global electronic devices market is estimated to be $ 2.9 Tn in 2020.
  • India’s share in the global electronic systems manufacturing industry has grown from 1.3% in 2012 to 3.6% in 2019.
  • Technology transitions such as the rollout of 5G networks and IoT are driving the accelerated adoption of electronics products. Initiatives such as ‘Digital India’ and ‘Smart City’ projects have raised the demand for IoT in the electronics devices market and will undoubtedly usher in a new era for electronic products.

Electric and Electronics

Global market and revenue:

  • India is expected to have a digital economy of $ 1 Tn by 2025, India committed to reach $300 bn worth of electronics manufacturing and exports by 2025-26
  • One of the largest electronic devices industries in the world anticipated reaching $ 300 Bn by FY 2025-26, India’s exports is set to increase rapidly from $ 10 Bn in FY21 to $ 120 Bn in FY26.
  • India’s domestic production in electronics has increased $ 29 Bn in 2014-15 to $ 67 Bn in 2020-21., Production of mobile handsets is further slated to increase in value from $ 30 Mn in FY 21 to $ 126 Mn in FY 26.
  • India produces roughly 10 mobile phones per second which amounts to ~$ 930 worth of production every second, India’s semiconductor market is expected to increase from ~$ 15 Bn in FY20 to ~$ 110 Bn in FY30, growing at a CAGR of 22%.
  • 100% FDI is allowed under the automatic route. In the case of electronics items for defence, FDI up to 49% is allowed under automatic route and beyond 49% through the government approval.
  • In this category, you can sell anything from cell phones to video game consoles to power tools. If you’re looking for an opportunity to sell something related to technology or electronics in particular, this may be the category for you!
  • If you’re looking for an opportunity to sell something related to technology or electronics in particular, this may be the category for you!

Household and supplies:

  • Home supplies are a great way to sell products. They’re inexpensive, easy to ship and store, and they can be sold anywhere in the world.
  • Home supplies are often used by people who do not want any hassle with shipping or storage they simply want their products delivered right away!  
  • Home care items are essential for keeping maximum hygiene and ambiance in the home and are used on a regular basis. The desire to stay healthy and live in a disease-free environment has increased the popularity of home care products.

COVID 19 and impact:

  • Following the COVID-19 pandemic, consumer demand for laundry, surface care, and toilet care products, both personal and commercial, exploded as people became more conscious of personal and household hygiene.
  • Changing product taxation rules, manufacturing affordable eco-friendly products, limited resources, and maintaining price-quality consistency will all likely stifle the home care products market’s growth over the forecast period.
  • Increased usage of cleaning products, disease-free environment, rise in diseases caused by bacteria and other microbes, general health awareness, improved hygiene practices, increased R&D spending Demand for enticing ambiance, an increase in organic items Increasing social media presence, e-commerce, product odor variations, affordable items, eco-friendly items, and changing lifestyles are all factors to consider.
  • Because consumers are often drawn to new and creative products, they are unable to remain loyal to a single brand. Manufacturers are finding it increasingly difficult to cope with new items as customer behavior shifts.

Global market trend:

  • The global household cleaning products market size was USD 235 76 billion in 2021 The market is projected to grow from USD 247.94 billion in 2022 to USD 334 16 billion in 2029 at a CAGR of 4.4% during the 2022 2029 period. The global impact of COVID 19 has been unprecedented and staggering, with household cleaning products witnessing a positive demand across all regions amid the pandemic.
  • Based on analysis, the global market exhibited an incline of 6.5% in 2021 The sudden incline in CAGR is at attributable to the marker’s demand and growth returning to pre-pandemic level once pandemic is over.
  • Consumer concern about health and hygienic living, free of germs, bacteria, dust, and filth, has led to an increase in per capita spending on home care items.
  • Furthermore, in recent years, there has been an increase in demand for air purifiers due to a growing awareness of the importance of indoor air quality, as well as growing concerns about the impacts of dirty air on people’s overall well-being. 
  • Consumers are increasingly asking for products with a strong pleasant odour, which causes vendors to differentiate their offerings in terms of packaging, quality, pricing, and fragrance during the last few years.
  • Cleaning and the use of home care products have become easier thanks to the development of new technology gadgets that use disinfectants and cleaners. The popularity of fragrance-controlling products has skyrocketed, and it now ranks #1 among home care products.

Fashion:

The fashion industry is one of the most dynamic and fastest growing industries in the world. It has great potential for future growth, as it is estimated that by 2022 there will be a rise in the number of people wearing make-up. The following are some interesting facts about this industry:

According to the statistics, there are 2.5 billion people in the world. The population is expected to reach 9.7 billion by 2050 and 11 billion by 2100, which means that we need more fashion industry professionals!

The fashion industry is one of the most exciting and rewarding industries in the world. You can work with any type of clothing, accessories, or even cosmetics.

Survey and Results:

The survey was conducted on a sample size of 1,000 people and found that the average person spends 18 minutes per day on their beauty products. Men spend around 14 minutes, while women spend an average of 20 minutes each day.

The survey also found that parents spend an average of 20 minutes a day on beauty products. The survey was conducted among 2,000 women and men from different age groups..

The average family spends 20 minutes per day on beauty products. This number is significantly higher than any other activity, including eating and sleeping.

Family members spend more time on beauty products than any other activity except for sleeping (45 minutes), according to a survey conducted by Skincare Journal magazine.

Global market:

  • The market for the global fashion industry is huge, and it’s expected to reach $2.9 trillion in revenue by 2022. The growth in sales has been driven by the rise of e-commerce and digital platforms like Amazon or Alibaba which provide shoppers with an opportunity to purchase products from all over the world without leaving their home or office desks!
  • At present, there are over 1 billion women from age 16-65 wearing make-up. The average age of women wearing make-up is increasing and the number of women wearing make-up is increasing in developing countries as well as developed countries.

Google trend of fashion Industry.

  • In 2022, we will see a rise of growth in the fashion industry. The fashion industry is growing rapidly, and it has great potential for future growth. The industry is expected to grow at a rate of 6% per year by 2022 and reach $2.9 trillion in revenue.
  • According to a survey by the British Skin Foundation, 31% of women in their 20s wear make-up every day. This compares with 11% of women in their 60s.
  • The fashion industry is growing rapidly and it has great potential for future growth. The global fashion industry is a $1 trillion industry, and it’s growing at a rate of 5-6% per year!

Sports:

Sports are a great way to sell products. Sports are a great way to get people involved in your business, and they’re also an excellent opportunity for you to get people excited about what you have to offer.

Sports give us something else to focus on besides work or school, which means that when we watch sports on TV or listen to them while we’re driving down the street, it’s easy for us to not only ignore traffic but also forget about our phones!

The great thing about advertising on TV is that you can reach a huge audience with just one ad. The downside is that there are many other businesses who want to advertise during the same time slots as you, so it’s important to have an effective strategy.

For example, if people are watching sports during the week, it might be more effective to advertise towards adults than kids, who don’t have much money and aren’t thinking about buying anything at the moment. The most important part of selling online is having a good product.

It doesn’t matter how much marketing you do if your product isn’t any good. If it’s not, then you should think about changing what you’re selling or finding another way to make money from home!

The key to success with selling online is to find a niche that you’re passionate about and then focus on it. This way, people will be more likely to trust you because they know that you care about the quality of your product.

Conclusion

These are the best categories to sell online, and they’re the ones that I personally use to make a living. They’re also super easy to start and maintain once you get your initial products up and running.

You can find more details about what goes into each one of these categories on my blog post about selling online!

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