Understanding what product sales are is the first stepping stone to building a strategy that will work for you and your product. It is the art of selling anything, be it a physical product or service or information in return for money or barter. A product sale is marked when a client or a customer purchases your product for their needs.

However, the only way for a firm to thrive is to get clients and increase sales from that service, product, or information. How fast the product is sold within a given time determines the sale value of the product and also the life graph of a company.

5 Methods, Strategies, and Tools To Maximize Your Product Sales

Waiting for a potential customer to spot your product is not the ideal way to increase your sales though. Creative strategies and good use of available tools will help increase your sales organically. The number of customers you have has a direct impact on the sales you make.

The more customers, the more your products sell. People talk, so having a good customer base is the best way to have “word-of-mouth marketing”.

Here are the 5 ways to maximize your product sales:

1. Character Description.
2. Social Media.
3. Build a Dream Team.
4. Create a fan base for your product.
5. Tap into your speciality.

Character Description

Before scripting a movie, every director needs to identify the characters that are going to be part of his/her movie. Writing a character description is the best way to identify how a character will approach a situation. Therefore,

• Define your customer/clients to their basics.
• Which age group do they belong to?
• Is your client a Gen Z or Millennial?
• What is their income?
• Which part of the world do they live in?
• Identify their cultural interests.
• Are they using similar products?

Defining your customer is extremely useful to build a road map for your marketing strategy. A good marketing strategy’s byproduct is an increase in product sales.

Social Media

Social media is a blessing in disguise to every small business out there. Even with a small amount of money invested in promoting your product on various social media platforms, you will be able to see a lot of growth.

Growth is guaranteed if the content put out has the right tone. It has the ability to reach your target audience. The best part about social media is that it gives you an opportunity to see your ROI.

Top Social Media Platforms

• Instagram
• Facebook
• Snapchat
• Pinterest
• LinkedIn
• Twitter

You can reach your customers anytime, anywhere. Your social media presence should provide value and engage your audience. Social media is an excellent platform to showcase your product’s benefits and testimonies to establish credibility.

Apart from social media, advertising on OTT platforms also do the trick.

The more engaging you are to your audience, the chance of people perceiving your product as approachable goes higher.

Build A Dream Team

Put your best bet on your team members. Equip them with knowledge. Make sure they know your product in and out.

Encourage the sharpest sales workers by providing them with incentives and great working conditions. You can retain existing clients and make new ones with the help of employees who are willing to go the mile extra for the company.

You can leverage these best practices to motivate your team.

• Understand that it takes resilience to be a salesperson.
• Recognize their achievements. Be it big or small.
• Create a psychologically safe workspace for your team.
• Understand the individual needs of each team member.
• Use appropriate metrics to measure growth.
• Communicate when things go wrong.
• Introduce healthy competition.

Sales can go up and down. Salespeople have their ups and downs as well. Understanding their struggles and creating a safe workspace for them is more important than motivation itself.

To make the sales process seamless manual repetitive tasks can be automated. It will help your sales team members concentrate on more important tasks that need their attention. Although, sales automation can help save time, standardizing the process also plays a major role.

Create a Fan base for your product. 

Treat your existing customer base like royalty. Walk the extra mile. When customers see that you are going above and beyond to make sure they have a seamless experience. The word spreads like wildfire. Make your customers stans of your product.

Here’s how you can do that.

• Throwback to point 1. Understand who they are.
• Everyone has a history and so does your client. Build meaningful relationships.
• Be a good listener. Get their feedback. Flatter your customers.
• Offer exclusivity. Provide them with free products.
• Be crisp. Try not to waste their time. Value it and make use of it.
• Be transparent. Customers love authenticity.

Basics needs of everyone have to be met before they take any step further. Show them that you are an expert in your field and provide them with the necessary help. Once you have gained their trust and established a meaningful customer-product relationship, guide them further.

Tap into your Speciality. 

Assuming you are here because you have created a unique product that will solve the problems of a particular group of people. If you have not found out how your product provides value, brainstorm. Every industry has a niche and it’s mandatory to find it.

Identify your product niche. How?

Here’s how:

• Ask people.
• Watch your competitors.
• Understand what they have missed.
• Learn from failure and be willing to make the necessary change to your product.

Think about finding out product niches like a Venn Diagram between Industry, Solution and Market. Your niche lies at the very core, where these three categories collide.

Conclusion

To sell your product today, you must understand customer needs and devise strategies to meet their needs.

Vyapaari App is an excellent example of a product that has used these techniques to its advantage. It is an AI-based, and Cloud-based business management tool and service. Though newly launched, their sales strategies have skyrocketed their presence in their niche.

“Every product has its own personality “

Using the tools and methods mentioned above, start your product sales journey. Make your product stand out by tapping into its true potential.